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Marketing Manager (Medical Device a plus)



Equilibrium Solutions, LLC?s client is looking for a?Marketing Manager (Medical Device) in Mahwah, NJ.


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Responsibilities (include but are not limited to):


??????? Medical Device / Equipment a plus but not needed.


??????? Manage the product line, including anesthesia delivery systems, and associated monitoring solutions.


??????? Marketing lead for the development and implementation of all segment based downstream initiatives and collateral.


??????? Work with development team to drive segment product roadmap, complaint driven software updates/upgrades, product modifications, and new customer facing features relevant to the NA Market, all tied to and prioritized by category strategy.


???????Maintain analysis of the market with a focus on market trends, size, competitive solutions and positioning, market share, and customer needs.


??????? Prepare business, marketing, and new product launch ?Go-to-Market? plans.??


???????Identify, define, and prioritize market opportunities.??


??????? Define product positioning. Collaborate with Marketing Communications to recommend and define communication strategies, including sales collateral, tradeshows, advertising, PR, and lead generation, for new and existing products.


??????? Provide proactive support of the sales teams.??


??????? Establish and update as needed price lists for the product line. Work with Corporate Accounts to proactively manage delivery of new part numbers and pricing, pricing and part number changes/deletions in support of our contracted partners.


??????? Establish, maintain and grow a collaborative relationship globally with marketing colleagues world-wide to understand and share ?best of breed? practices, regional messaging and positioning and market dynamics.


??????? Provide input to the upstream and engineering teams for the global requirements definition.? Work with those teams to ensure that products under development meet North American market needs and fulfill objectives while working within issue, scope, schedule, and resource constraints.


??????? Lead cross functional product launches with communications and training.? Ensure that new products are introduced professionally with appropriate positioning, pricing, sales materials, promotions, and accompanying services.?


??????? Develop and maintain contacts with key opinion leaders. Cultivate relationships with leading customers and influencers.


??????? Pursue, develop and support internal and external business partnerships and marketing agreements. Work with sales management to develop and enhance distribution channels. ?






Requirements (include but are not limited to):


??????? Bachelors degree, preferably in related clinical, technical, or business area.


??????? MBA or equivalent experience desirable.


??????? Minimum 3 years experience in applicable environment ? marketing, sales, and/or clinical.


??????? Minimum 5 years medical experience, preferably in corporate and/or hospital environment.


??????? Demonstrated clinical application knowledge a plus.


??????? Marketing experience in upstream or downstream role desirable.


??????? Demonstrated excellent verbal communication and presentation skills.


??????? Demonstrated excellent written communication skills.


??????? Demonstrated ability to prepare and execute plans.


??????? Demonstrated ability to work independently to defined objectives.


??????? Ability to lead cross-organizationally without direct reports.


??????? Proficiency in Word, Excel, and PowerPoint a must.


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Full time.? Benefits are available.


Third Party Applications Not Accepted


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Equilibrium Solutions, LLC? is an Equal Opportunity/Affirmative Action Employer. All??? qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.


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Apply directly: click here:?https://recruit.zoho.com/recruit/Portal.na?iframe=false&digest=VPjUPweH8zyyE3A0MGbbJnGAUnkE7bVo.a85bxdBEmQ-?






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